STOCKHOLM • • Spotify Know-how will convey its service to South Korea within the first half of subsequent yr, increasing into one of many largest music markets it has but to succeed in.
The audio streaming service will supply 60 million songs and 4 billion playlists to South Korean listeners, in response to an announcement final Thursday.
The transfer additionally will assist extra South Korean artists attain Spotify’s 320 million clients globally, the corporate stated.
The explosion of Okay-pop in recent times has made the nation’s music extra worthwhile than ever.
After years of booming progress in america and Europe, Spotify is seeking to Asia for its subsequent technology of shoppers.
Bloomberg reported earlier this yr that the coronavirus pandemic delayed Spotify’s efforts to broaden into South Korea and Russia, the 2 greatest music markets it doesn’t but serve.
With in-person conferences on maintain, it was more durable for the corporate to hammer out the advanced preparations wanted to get established within the international locations.
Final Thursday, Spotify govt Alex Norstrom described South Korea as “an epicentre for music, tradition and tech innovation”.
Spotify started providing its first Okay-pop playlist in 2014. Since then, listeners have spent greater than 180 billion minutes on the music style.
“We’re proud to have been part of the Okay-pop world story, showcasing the style on our platform and enabling its discovery everywhere in the world, from Asia to the US, South America, Europe and the Center East,” Mr Norstrom stated.